Opened in October 2005, the customer centre saw VEMAG assume a pioneering role in the industry. With two technology areas and two training rooms, a test kitchen and office space, it was originally expected to host two to three customers weekly. It quickly became apparent that VEMAG was attracting more and more customers with this service. In 2015, for example, 424 demonstrations and/or development tests were carried out and 55 training sessions held for agencies. In 2016, it was 571 demonstrations and product development tests, as well as 55 training sessions.